Introducing The Jamie Nicholls Signature Series

We are stoked to announce that we are sponsoring Team GB, Double Olympian, Snowboard superstar Jamie Nicholls with his own Signature Series range of socks, baselayers, bib pants and jackets.

We met Jamie a few years ago at the Telegraph Ski & Snowboard Festival and have worked on this range over the past year to produce some amazing freestyle kit combining our style with some sleek steezy Snowboard vibes. The retro pattern was spotted by Jamie on a sample hat we produced a few years ago and from our first meeting he knew it was the feature pattern that he wanted on his range!

Check out the range here.

We met up with Jamie at The Snow Centre to do a Q&A and to ask him a bit about our launch - check out the video below....